Wherever practical we employ an IA (information architecture) process based on the structure below, each section in working practice is broken down into more levels of detail. Define the sites goals Define user experience Site content Site Structure Visual design Following this process and using the document is a good way of involving all the…
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Marketing as a discipline has constantly evolved over time along side business, it is a function that has essentially been born out of competitive need. Up to the 1930’s businesses were production focused, where the product itself was the most important thing to the consumer. On to the 1960’s and the focus was on sales,…
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