Marketing as a discipline has constantly evolved over time along side business, it is a function that has essentially been born out of competitive need. Up to the 1930’s businesses were production focused, where the product itself was the most important thing to the consumer. On to the 1960’s and the focus was on sales,…
The report was commissioned at the time of the 2005 Budget Statement by Sir George Cox. It addresses a question that is vital to the UK’s long-term economic success – namely, how to exploit the nation’s creative skills more fully. As stated in the report itself, ‘The recommendations largely apply to various arms of government….
The report did a great job in highlighting the need for creativity within business, it also gave designers the reasons why people do not buy into services. Limited understanding of where and how creativity could be used A lack of confidence in ROI A lack of knowledge of how to go about it Looking at…
